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The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals.〔Clio Awards: A Tribute to 30 Years of Advertising Excellence 1960-1989/Part 1, ISBN 0-86636-124-3, PBC International, September 1990〕 ''Time'' magazine described the event as the world's most recognizable international advertising awards.〔 ==History== The awards, founded by Wallace A. Ross in 1959, are named for the Greek goddess Clio, the mythological Muse known as "the proclaimer, glorifier and celebrator of history, great deeds and accomplishments".〔 They were first given in 1960, for excellence in television advertising, by the ''American TV and Radio Commercials Festival''. Each winner received a gold Georg Olden–designed statuette. The competition was expanded to include work on international television and movies in 1966, and then radio ads, in the United States, in 1967.〔Carder, Sheri: ("Clio Awards" ) ''The Guide to United States popular culture'', pages 180-181, ISBN 978-0-87972-821-2〕 The Clio Awards were acquired by Bill Evans in 1972 for $150,000〔Horovitz, Bruce: ("Hello Clio, What's New?" ) Los Angeles Times, September 4, 1992〕 and the Clios became a profitable "for profit" company.〔 At one point, the company's income was $2.5 million per year, being derived primarily from Clio nomination fees, of $70 to $100 per entry.〔 Evans expanded competition by including U.S. Print advertising in 1971; International Print advertising in 1972; International Radio advertising in 1974; U.S. Packaging design in 1976; International Packaging design and U.S. Specialty advertising in 1977; U.S. Cable advertising in 1983; and Hispanic advertising in 1987.〔 The rules for the 1984 award required that a given entry appear publicly during the calendar year in 1983. In order to be eligible, Chiat/Day needed to run Apple Computer's 1984 commercial for the Macintosh computer prior to Super Bowl XVIII. In December 1983, Apple purchased time on KMVT in Twin Falls, Idaho, after the normal sign-off, and recorded the broadcast in order to qualify.〔Linzmayer, Owen (1994). ''The Mac Bathroom Reader''. Sybex, ISBN 978-0-7821-1531-4〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Clio Awards」の詳細全文を読む スポンサード リンク
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